Pathways to Success
The old marketing funnel was easy to navigate, from awareness to consideration to conversion. Today’s marketing funnel isn’t a funnel at all – it’s a crazy twisted highway of channels that includes various engagement points such as user-generated content, peer reviews, competitive advertising, promotions and more. All channels have to work together, from mobile to display ads, PPC to Social, SEO to on-site, to create effective reach along every step of the consumer shopper journey. Your website is just the beginning. Strategic channel marketing will assure that your target audience will find you whenever and wherever they are.
RezPort can help you create a channel marketing campaign specific to your business.